Mixed Reality

Overview

While there is no consensus surrounding the scope of Mixed Reality today, Highbrow Reality’s interpretation of MR is that it is a hands free version of traditional AR. MR can be defined as the convergence of Augmented and Virtual reality. It takes elements from both of these technologies and turns it into its own. MR is the merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects (which are anchored into space) co-exist and interact in real time. If you think the lines separating these technologies are getting blurred, you are not alone. It’s widely accepted that there is a certain degree of overlap between the three main proponents of extended reality. But what sets Mixed Reality apart from its contemporaries today is how it has been positioned as the ideal solution for enterprises.

Research Shows

Work and Entertainment

MR is going to be the primary platform of the future for both work and entertainment. AR is going to play such an infinite role in our lives.

Storytelling

Mixed Reality (MR) is opening up a new canvas for storytelling, showing its potential to be a powerful tool for product visualization, learning, prototyping, events and consumer engagement.

Education

Given the enormous potential for education and business, we expect major developments across the next year

Marketing

We expect these trends to compound into MR becoming a consistent part of a customer journey, and an ever-evolving technology in a marketer’s toolkit.

Advertising

MR has the potential to provide permanent digital discovery driven by daily information and utility. Brands that want to be ahead of the wave will be jumping aboard as soon as possible, and 2019 is going to be providing more and better entry points than ever before

Healthcare

The healthcare industry is poised for a complete transformation due to the advancement of mixed reality technology. MR can drastically improve the quality of treatment a patient receives, and helps enhance the performance of medical professionals.

Areas of Implementation

Interior Design

Stage Decoration

Construction Sites

Factory Floors

Digital Twin

Classrooms

Pre-viz for art installations

Product Design

Remote Assistance

Technology Used

Microsoft Hololens

HoloLens and HoloLens 2 are the industry standard for holographic applications. From a hardware perspective, the HoloLens 2 sports a new time-of-flight sensor for improved depth sensing, and this combined with built-in artificial intelligence and “semantic understanding”, as Microsoft puts it, HoloLens 2 now enables the direct manipulation of holograms as though you are interacting with a real physical object.

Projects Delivered

Holo Helper

ENGINEERING

This project inventively made use of Mixed Reality to achieve surprisingly incredible results.

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